pavel sovushkin

Design Director for AI/VR/AR

Hey, i'm Pavel!

Design Director specializing in End-to-End Solutions for Apple Vision Pro. With over 12 years of experience in the AAA gaming industry and leading design for AI/VR/AR projects

I bring a unique combination of creativity and technical expertise to every project. My mission is to turn dreams into reality by crafting innovative, immersive experiences.

I’m passionate about creating projects in the fields of Art, Games, Wellness and Entertainment. I’ve had the privilege of working with world-class museums and cutting-edge startups.

I'm the designer of remarkable, cutting-edge, and commercially successful projects.

Let's collaborate to create something WOW.

Companies and Projects I've Founded

WOWlab is a UX/UI design studio specializing in AI/ VR /AR projects
https://www.wowlabxr.com

Kargi Studio produces AI graphics for advertising agencies and gaming companies
Website

Bilibin XR is an interactive folk tale experience for augmented reality glasses
http://bilibinxr.com

Golden Apple offers an art meditation experience using AR glasses and neural interfaces. Unlock unique rewards generated by your mind
PitchDeck

Studio focused on developing AI and Apple Vision Pro projects
https://railcarstudio.com

Find Your Dream with Apollo AI, Your Personal Life Coach
Link

AI-powered fairy tales with educational values
https://www.storyscapeapp.com

AI Text RPG journey where you traverse a shared world of myths.
Website

favorites UX/UI cases

Portfolio

Designing WOW Experiences for Innovative AI/VR/AR Projects

VResort

https://www.vresorts.io

"5/5 for the design, ease of use, beatiful backgrop, awesome concept!"

Side Quest: John, VR gamer

E-commerce meets Virtual Reality: Hotel Booking in Immersive Environments. A project from a Singapore-based start-up that creates 360 video of hotels and combines all offers in one VR platform for booking.

Outcome: The project pioneered e-commerce on Side Quest, receiving acclaim for its design and recognition in esteemed publications like Forbes, Virtual Reality World Tech, and more.

1. Lead UX Designer: I directed a team of 7 designers to success.
2. VR Integration. I strategized the integration of Booking.com's features into a virtual reality setting.
3. Visual Unity. Defined a visual style and maintained its implementation in each element.
4. VR Prototyping. Produced VR mockups for all interface screens.
5. Client Relations. I played a pivotal role as a liaison between the team and the client.

Cutting-Edge 3D Hotel Card Design

Dynamic Ribbon Concept for Hotels: User-Centric Display

User-Friendly Like Button Concept: Delightful Touch Interaction Design

Engaging Joystick-Driven Button Interaction Prototype in Engine

Motion Visualization of VR Menu Interactions: Enhancing User Interaction

VR Menu Render: Immersive Interface at Your Fingertips0

Navigating Virtual Reality: Interactive Price Selection

Seamless Hotel Transition: Dynamic Motion Concept

Hotel Transition in Motion: Captivating 3D Animation

Seamless Hotel Transition: Stunning Final 3D Animation

Crafting Detailed Hotel Cards: Comprehensive Gravity Sketch Layout

The Grand Reveal: Ultimate Animation for Detailed Hotel Card

Virtual Getaways: Booking Hotel Rooms through VR

Immersive Hotel Experience: Explore with 360° Videos

Malevich VR

https://artvr.io

"Malevich shows that human being can express themselves through shapes and colors."

Dima Nieaglov, VRTech Group

Outcome: The project found its place in permanent museum exhibitions, attracting 250 daily visitors to each installation.

Art VR projects for the global museum Tretyakov Gallery.
This immersive experience lets visitors reshape their surroundings, delve into the artist's oeuvre, and immerse themselves in the realm of Suprematism.

Idea Architect: Conceptualized and articulated project ideas.
R&D Navigator: Led the team through R&D, ensuring hypothesis validation and efficient resource allocation.
Artistic Director: Shaped the artistic vision, unifying aesthetics and message.
Cultural Storyteller: Partnered with museum curators to deliver enriching educational content that illuminated cultural history.
UX Leader: Commanded a 15-person design unit, optimizing productivity and creative excellence.

Launched LBE Project: Elevating Museums and Cultural Spaces, Including TedX

Interactive Initiation: Unveiling the Workshop Recreation in the Kazimir Malevich Project

Symbolic Transformations: Malevich Studio's Fusion of History and Art

Dynamic Interaction: Scaling, Rotating, and Moving Objects within Paintings

Visual Metamorphosis: Transforming Objects in Paintings with Edge Shader Magic

Painting Insights: Enriching User Experience with In-depth Audio Commentary

Painting Possibilities: Infuse Vibrancy with a Colorful Palette in Hand

Share Your Craft: Showcase Your Art on Instagram Directly from the Virtual World

A World Within: Enter the Painting and Experience the WOW Factor

The Art of Reflection: Becoming a Living Part of Malevich's Masterpieces

Amplifier AI

https://amplifier.ai

"After using it several times I can't imagine going into DIEP reconstruction without preoperative planning on the platform."

Dr. Egozi, Chief of Plastic Reconstructive Surgery

Outcome: Our project is now operational in Israeli hospitals. It's earned praise from radiologists for revealing previously unnoticed complications in MRI scans.

Cutting-Edge MedTech: Exploring MRI Insights Through Immersive VR. A Silicon Valley Startup Unleashes the Power of AI and Virtual Reality for MRI

Lead UX Designer: Managed a 5-person team, elevating user-focused design.
VR in Healthcare: Translated radiologist needs into VR tools, enhancing diagnostic accuracy.
UX Architecture: Built a seamless User Flow to optimize engagement.
Visual Consistency: Crafted and upheld a cohesive visual style guide.
Tech Leadership: Directed programmers to implement design with precision.
Client Liaison: Bridged team-client communications for a unified vision.

Precision-Crafted Tool Menu: Redefining MRI Analysis Through AI-Infused VR, One Click at a Time.

Cut Plane, Elevated Perspective: Achieve Unparalleled Diagnostic Clarity by Selectively Navigating Body Planes.

Seamless Navigation, Expert Control: Master Your MRI Scene Settings with Our Intuitive Left-Hand Menu.

Your Starting Point for Precision: The Start Menu—Select Your Scene, Choose Your MRI, Begin Your Discovery.

Collaborate in the Cutting-Edge: Your Portal to Shared VR Rooms for Collective MRI Analysis.

Grid Your Gaze: Iconic Design Meets Intuitive Layout with the Grid Tool Icon.

Coordinate with Precision: The Grid Tool—Your Go-To for Spot-On Measuring Points on the Body.

See More, Scroll Less: Intuitive, Expandable Fields for Unmatched MRI Image Display Customization.

Capture Clarity: The Screenshot Tool Icon—Your One-Click Solution for Immortalizing MRI Insights.

Snapshot Precision: Capture Focused Areas of MRI Imagery with a Single Click.

Measure with Mastery: The Ruler Tool Icon—Your Key to Precision-Guided MRI Analysis.

Measure Beyond Boundaries: The Ruler Tool—Switch Between Straight and Flexible Modes for Comprehensive Body Metrics.

Pinpoint Precision, Laser Focus: Select Objects with Unmatched Accuracy in a Futuristic Interface.

Localize to Optimize: The Cube Tool—Your Gateway to Area-Specific MRI Analysis.

Goncharova VR

https://artvr.io

"This opens a whole different world of possibilities for artificial intelligence in art."

Dima Nieaglov, VRTech Group

Outcome: Successfully debuted the project at Goncharova's exhibition opening.

Immersive Art Journey: Reviving Natalia Goncharova in VR for the museum Tretyakov Gallery.
Craft your own still life using Goncharova's signature techniques. Interactivity and historic artistry combine for an enriching visitor experience.

1. Team Leadership: Led a 15-member design team, optimizing workflow for high performance.
2. Conceptual Ideation: Spearheaded ideation, turning artistic goals into actionable project plans.
3. R&D: Oversaw R&D, validating hypotheses to ensure project and creative success.
4. Artistic Vision: As Art Director, aligned aesthetic choices with technological and historical context.
5. Collaboration: Collaborated with curators to enrich visitor experience with educational narratives.

Inclusive Experience, Advanced Design: Crafted a site to captivate all age groups, employing advanced UX strategies for natural user behavior.

AI-Enhanced Artistry: Empowering users to co-create with neural networks, effortlessly transforming photorealistic images into Goncharova-inspired masterpieces.

Interactive Storytelling: Painstakingly recreated 100+ art objects, each embedded with rich narratives accessible through user engagement.

"Dynamic Canvas: Users craft their own still life compositions, with every table arrangement directly reflected on the canvas.

Flow

https://flowplatform.space

"The possibilities of FLOW are now being experienced by doctors — the real heroes of our time."

Pirogov rehabilitation center

Outcome: Implemented across prestigious organizations including Boeing, and Nikolay Pirogov's Surgical Centers.

Flow: A Mindfulness Solution for Enterprise Environments. Designed to mitigate stress and enhance focus, Flow redefines the workspace well-being experience.

1.Leadership: Managed a specialized UX team of 5 members, focusing on emotional design.
2.User Flow: Engineered seamless user experiences, mapping each emotional touchpoint.
3.Visual Integrity: Standardized a compelling UI visual style, ensuring brand coherence.
4.Bio-feedback Interface: Crafted a platform that adapts real-time to the user's emotional state.

My design solution is engineered for scalability, effortlessly fitting into the infrastructure of large enterprises and enhancing the productivity of thousands of employees.

Led rapid design and integration within a one-month deadline

Designed a project management system with a virtual clock to streamline user customization in VR.

Implemented an initial assessment test to match users with tailored meditation practices.

Utilized Gravity Sketch for prototype assembly, enabling real-time VR interface previews for user experience accuracy.

Engineered a VR-based emotional feedback UI, empowering users to self-assess and tailor their meditation experience.

Devised a settings screen specifically tailored to individual comfort, ensuring an immersive and personalized meditation experience.

Designed a VR space-selection interface, empowering users to choose their ideal meditation environment for maximum serenity.

Planner 5d

https://planner5d.com

"The user-focused interface provides an easy design process"

Planner 5d

Design Your Dream Home in Virtual Reality & Augmented Reality: An intuitive 2D/3D home design tool, now available in VR & AR, empowering a global community of 81 million users.

Outcome: VR/AR interaction layouts, User Flow mapping, and UX/UI prototypes, driving project momentum from concept to initial interaction stages.

Leadership: Headed a 7-member UX design team, optimizing collaborative outcomes.
VR Transition: Migrated Planner 5D features to VR..
Visual Style: Orchestrated a consistent visual language across all elements.
Mockups: Crafted VR mockups for the entire interface, streamlining user interactions.
User Flow: Developed a comprehensive User Flow to maximize ease of use.
Client Liaison: Served as the key conduit between client needs and team execution.

Optimized User Engagement: My design approach revolutionized how users interact with Planner 5D’s diverse range of objects, enriching the virtual design process.

AR/Reality Workspace Sync: My design ensures a seamless transition between real and augmented workspaces, maximizing user comfort and efficiency.

Instant VR Transition: Implemented a '5D' button that instantly transports users into the virtual world they've designed, providing real-time immersion.

Seamless Interaction: Created a design that allows easy control with or without joysticks, streamlining user experience.

Effortless Library Access: My design simplifies interaction with an extensive object library, expediting the design process

Shishkin VR

https://artvr.io

"The use of virtual reality in art has been on the rise in recent years with galleries looking for ways to use new technology to attract visitors."

BBC

Outcome: Successfully launched as a permanent museum installation, garnering positive coverage from BBC, VRFocus, TechRadar, and Vive.

Art VR Projects for the Global Museum - Tretyakov Gallery
Immersive Art Experience Dedicated to Ivan Shishkin: Enables visitors to co-create forests, delve into Shishkin's legacy, and revitalize woodlands in virtual reality.

Team Leadership: Directed a 15-member design team, ensuring project cohesion and timely execution.
Concept Development: Key project ideas, serving as the conceptual cornerstone.
R&D: Steered R&D activities, including hypothesis testing to validate design and project feasibility.
Art Direction: Curated an aesthetically unified experience, balancing artistic legacy and innovative technology.
Collaboration: Coordinated with museum curators to integrate historically and culturally informed content.

Innovative Design Fusion: Leveraged cutting-edge Magic Leap design principles to create a seamless transition from photorealistic museum settings to transformative virtual environments, redefining immersive art experiences.

Aesthetic with Depth: Leveraged design to evoke Shishkin's unique blend of naturalism and spirituality, allowing users to explore not just art, but the underlying philosophy of the soul.

Metaphor in Motion: Designed the tree-creation process as a simple, yet meaningful, interaction, blending Shishkin's artistic metaphors with intuitive user experience.

Staged Wow Factor: Designed graphics to unfold in stages—initial interaction spawns a tree, while subsequent actions populate an entire forest clearing.

Immersive Sensory Details: Enhanced UX by adding wind sounds to fast hand movements, which in turn affected the virtual grass around the user.

Layered Experience: Designed the journey to culminate in a reflective, meditative state, while keeping a photographed memory of the artist's famous work and the user's created forest.

Meaningful Interactions: Enabled users to literally 'paint over' metaphors from Shishkin’s work, providing them a hands-on way to connect with the artist’s message.

Symbolism in Motion: Utilized animated bear cubs, symbolic of childhood, to encourage user interaction and add depth to the experience.

Social Media Integration: Enabled users to capture their created forest through in-game photography, seamlessly exporting these snapshots to their Instagram accounts.

Burliuk AR

http://www.rusimp.su/en/exposures/15

"The exhibition features the most high quality and exemplary of Burliuk's works from his mature, later years."

RUSIMP

Outcome: Used tech and art analysis to reconstruct the original painting, letting visitors see it as first shown 90 years ago.

AR Revival for a Lost Masterpiece: Restoring Missing Fragments of America's Most Iconic Impressionist Painting from the 1930s

Role & Leadership: As the Product Owner, I spearheaded a five-member design team focused on AR technology.
Conceptualization: Ideated and articulated project concepts to bring the artwork back to life in its original glory.
R&D and Testing: Steered the team through the Research and Development phase, managing and validating various hypotheses.
Artistic Guidance: Oversaw the project's Art Direction to ensure a seamless blend of history, culture, and technology.
Collaboration with Curators: Partnered with museum experts to infuse the project with historically accurate and educational content.

Virtual Reconstruction Revolution: Merged art historical insights and cutting-edge tech to vividly resurrect David Burliuk's original painting for the "I Speak Out!" exhibition.

The Birth of American Futurism: David Burliuk's journey to the U.S. aimed to pioneer a new art movement, leaving an indelible mark through monumental works like "Workers."

A Historic Showcase: Displayed in 1926 at a pivotal exhibition commemorating America's 150th year of independence, Burliuk's "Workers" garnered attention as one of the event's largest canvases.

Resurrecting Lost Art: While much of "Workers" was irreparably damaged, the central fragment with the visages of the laborers has been preserved and is featured prominently in the current exhibition.

A Lost Masterpiece: If "Workers" had been preserved, it would unquestionably stand today as one of Burliuk's seminal works in the art world.

Idea to Impact: Personally orchestrated the AR project's journey from conceptualization to a successful museum launch.

Sense Tower

https://sidequestvr.com/app/9715/sense-tower

"The best-looking metaverse, very stylish. Nice and perspective vr/nft metaverse. "

sidequest review

Outcome: Innovated VR/AR design and UX/UI frameworks.

Industrial Metaverse: Learning and Earning in Virtual Reality.

Leadership: Directed a specialized UX design team to sculpt the future of the industrial metaverse.
User Experience: Engineered comprehensive User Flows and Journeys to optimize digital interactions.
Visual Identity: Conceived and executed a unified visual style for the user interface, ensuring brand coherence across all digital touchpoints.
VR Commerce: Developed a VR interface enabling seamless networking and transactions within the metaverse.

ARTLIFE

https://www.behance.net/gallery/153862079/ARTLIFE-2022-AR-NFT

"Organized and curated by Phygital+, a studio and toolset for AI designers and artist"

Museum Manezh

Outcome: With 20 AI artists involved, I was one of the creators integrating neural networks with AR to produce captivating pieces. The result: 50,000 visitors engaged with 20 AR artworks over two weeks.

ARTLIFE / Art Project for Manezh by Phygital+

As an AR/AI artist, I contributed to the creation of artworks for augmented reality using neural networks, based on real paintings. This project involved crafting AR compositions for an exhibition at Manezh, blending AI and augmented reality in art.
Collaboration: Worked with artist Denis Kireev to create Deep Purple Path, an augmented reality (AR) artwork that explores the concept of time and identity.
Design: By combining traditional art with modern AR technology, we created an exhibition that honored the original paintings and also expanded their narrative, offering visitors a new way to experience and interpret art.

Gogol AR

https://serpuhov-museum.ru

"The exhibition features AR Experience Storytelling. A unique exhibition dedicated to the 210th anniversary of the writer."

Museum Participants

Outcome: Transformed traditional Gogol exhibits into dynamic, interactive learning experiences through augmented reality.

Bringing Gogol to Life: An Augmented Reality Experience that Illuminates the Genius of Nikolai Gogol.

Leadership: As the Product Owner, I orchestrated a multi-disciplinary design team of 5 to redefine museum interaction.
Ideation: Conceived innovative project concepts that extend the boundaries of traditional museum exhibits.
R&D Leadership: Navigated the team through hypothesis testing and research phases to ensure project viability.
Artistic Oversight: Provided cohesive art direction, harmonizing technology with Gogol's literary essence.
Curatorial Collaboration: Partnered with museum curators to infuse educational and culturally significant material into the AR experience.

"Next-Level User Journey Mapping: Elevating Real-world Exhibit Interactions through Cutting-edge Design Solutions.

Immersive Storytelling: Seamlessly Integrated AR Technology to Animate 150 Exhibits, Enriching Gogol's Mystical Narratives.

Spatial Storytelling Unleashed: Leveraged the Full Scale of a Building to Create a Uniquely Immersive Gogol Experience via Advanced AR Tech.

Narrative Spatial Design: Wove Gogol's Life and Spiritual Journey into the Building's Interior, Creating an AR-infused Tapestry of Context.

Interactive AR Artifacts: Transformed 150 Exhibits into Living Chronicles of Gogol's Inner World, Revealing Diary Fragments Upon Camera Interaction.

Augmented Eulogy: Concluded the Exhibition with a Digitally Augmented Room Centered on Gogol's Death Mask, Offering a Reverent Farewell.

A Journey through Augmented Reality: Designed to Scale, Each Step in the Exhibition is a Thoughtfully Curated Interaction with Gogol’s Life and Works

Narrative Architecture: Seamlessly Merged Physical Space with Augmented Reality to Create a Journey Through the Milestones of Gogol's Life, One Room at a Time.

Art Meets Commerce: Joined Forces with Renowned Artist Illarion Gordon to Bring a High-Caliber Aesthetic to our Exhibition's Merchandise Line.

Beyond Exhibition: Transformed the Museum into an Immersive Educational Experience, Captivating Junior Groups and Fostering a Deeper Cultural Engagement.

VR Workout

xrworkout.io

"The MOST EFFECTIVE workout in
Virtual Reality "

Alex Azzi, CEO

Outcome: UX/UI design in immersive fitness experiences.

A Next-Gen Full-Body Exercise Experience Built on Hand-Tracking Tech, Custom Music, and Dynamic Heart Rate-Based Difficulty Adjustment. The future of multi-player workouts, encapsulated in Virtual Reality.

Leadership: As Lead UX Designer, I steered a specialized design duo towards groundbreaking user interactions.
Strategic Planning: Conceived and scripted the User Flow, laying the groundwork for an intuitive and engaging fitness journey.
Aesthetic Masterstroke: Dictated the visual UI language, blending functionality with visual flair.
Prototyping: Created early-stage mockups that served as the blueprint for the R&D phase.

Advancing VR Workout Experiences: The featured design embodies the epitome of user-centered design, incorporating quick-launch buttons and customizable virtual trainers, engineered for optimal user engagement.

Setting the Standard for VR Workout UX/UI: Behold a design paradigm crafted to prioritize the player's field of view, ensuring every key element is not just visible but also interactively convenient.

What you see is a state-of-the-art UX/UI layout, featuring dynamic paging, robust progress history, and multiplayer capabilities for an all-encompassing fitness experience.

The image shows the result of the UX/UI design for a VR workout application, featuring a well-designed user flow from the screen through to the user experience.

The image unveils a spectrum of UX/UI layouts and styles, showcasing our capability to address different user needs and contexts

Flow immersive

https://flowimmersive.com

"Flow is a brilliant 22nd-century tool, everyone we showed it to loved it. "

Rajesh Mani, Principal, Data and Analytics at Intuit

Outcome: Cutting-edge UX/UI designs, complete with VR/AR capabilities, that redefine how data storytelling is experienced and understood

Immersive Data Storytelling Through Enhanced VR Visualizations Empowering organizations to make data-driven decisions by simplifying complex data into engaging, easily digestible visual narratives.

Leadership: As the Lead UX Designer, I directed a five-member team specializing in immersive technologies.
User-Centric Design: Crafted an intuitive User Flow to ensure seamless navigation and user engagement.
Visual Aesthetics: Established and executed a compelling visual UI style, maintaining consistency across all design elements.
VR Innovation: Engineered a state-of-the-art VR interface for dynamic presentation control.

Big Data Presentations with Intuitive Participant Management through Elite UX Design.

Real-time UX/UI Control: Elevating User Experience with On-the-Fly Functionality Adjustments

Seamless Integration: One-Click Start and Intuitive Management for Your Big Data Presentations.

Access Anywhere, Control Anyhow: Effortless Management Across AR Glasses, VR, Mobile, and Web

Seamless Personalization: One-Click Access to Your Most-Used Functions Across All Devices.

Master Your Data: Intuitive User Flows for Unmatched BigData Presentation Control.

Your Story, Your Way: Intuitive Menu Selection for Customized Immersive Experiences.

Sphere 360

https://www.instagram.com/spher.artmeditation/

"A unique experiment - meditation with CleverPoint in virtual reality and on a 360 sphere"

Kirill Krasnogir, CEO at CleverPoint

Outcome: This blend of neuroscience and design sets new benchmarks in interactive and experiential art

Neural-Driven Art Meditation Experience in a Panoramic Dome. With a 360-degree visual canvas, we offer a neuro-augmented experience for up to 70 participants at a time.

Conceptualization: integration of neuroscientific data and artistic visualization.
Team: Took the lead in forming a multi-disciplinary team.
Technology Partnerships: finalized strategic partnerships.
Marketing Strategy: marketing plan to heighten awareness and encourage participation, thereby ensuring the project's commercial and artistic success.

360-Degree Neuro-Art: A seamless fusion of real-time emotional data and immersive visuals for collective meditation.

Brain-Powered Graphics: CleverPoint captures meditation brainwaves, transforming them into stunning visual narratives for a richer experience.

Collaborative Digital Artistry: Partnering with leading digital artists to craft emotionally-resonant visuals, elevating our neuro-experience to art."

AR-Enhanced Emotional Cinema: Participate in a collective neuro-experience through the dome's projection, while AR glasses offer a tailored design perspective.

Zen at New Heights: Combining neuro-visualization and meditation in a unique mountaintop setting, offering a sanctuary of peace in the heart of Georgia.

Collective Visual Symphony: All participants share in the real-time, neuro-generated graphics, fostering a unified emotional journey.

Pilot Success: Our cutting-edge blend of neuroscience and art achieved unparalleled participant engagement, validating the promise of this immersive experience

Shaping the Future of Immersive Design

Leading projects in AI/VR/AR, I instantly translate this expertise into actionable curricula for students at the British Higher School of Design and Florence's Institute of Fine Arts.
Over 200 students have directly benefited from my methodologies, each developed from practical outcomes of my projects.
I leverage state-of-the-art methodologies from industry leaders like Apple Vision Pro, Microsoft, Magic Leap, Meta, and Snapchat, making my students and clients well-equipped to create beautiful, functional immersive experiences

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